Creativity Is The Most Practical Thing A

The Creative Man With An Insight Into Human Nature, With The Artistry To Touch And Move People, Will Succeed. Without Them He Will Fail.

Creativity Is The Most Practical Thing A Businessman Can Employ.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

Nothing Is So Powerful As An Insight Into Human Nature... What Compulsions Drive A Man, What Instincts Dominate His Action. If You Know These Things Abut A Person, You Can Touch Him At The Core Of His Being.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.