Our Cultural Instinct Is To Wait To

If You're Not Willing To Get Your 'worst One Ever' Out Of The Way, How Will You Possibly Do Better Than That?

Most People Have Been Brainwashed Into Believing That Their Job Is To Copyedit The World, Not To Design It.

The Question Isn’t Whether Or Not You Should Wait To Be Picked, The Question Is Whether You Care Enough To Pick Yourself.

Great Work Is Always Shunned At First.

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.