As Soon As You Are Willing To

Don't Find Customers For Your Products, Find Products For Your Customers.

Just As We Don't Spend A Lot Of Time Worrying About How All Those Poets Out There Are Going To Monetize Their Poetry, The Same Is True For Most Bloggers.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

The Myth That The Ceo Is Going To Discover You And Nurture You And Ask You To Join Her For Lunch Is Just That, A Hollywood Myth.

I Think Art Is The Ability To Change People With Your Work, To See Things As They Are And Then Create Stories, Images, And Interactions That Change The Marketplace.