Art Is When We Do Work That

Giving People What They Want Isn't Always What They Want.

Fans, True Fans, Are Hard To Find And Precious. Just A Few Can Change Everything. What They Demand, Though, Is Generosity And Bravery.

My Best Advice: Win Little Battles. Get In The Habit Of Winning, Of Shipping, Of Having Customers That Can't Live Without You. Once You've Demonstrated You Know How To Do The Art, Then Go After The Windmills.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

The Innovator Creates A Business Where They Are Making Money, Even When They Sleep.