Our Competition Is Different. They're Confused. They

In The World Of Cyber Security, The Last Thing You Want Is To Have A Target Painted On You.

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

The Reality Is That If You - Let's Say You Just Pulled Encryption. Let's Ban It. Let's You And I Ban It Tomorrow. And So We Sit In Congress And We Say, Thou Shalt Not Have Encryption. What Happens Then? Well, I Would Argue That The Bad Guys Will Use Encryption From Non-american Companies, Because They're Pretty Smart.

The Ipad Is The Clearest Expression Of Our Vision Of The Future Of Personal Computing.

That Brings Us To Ipad. We Think The Ipad Is The Poster-child Of The Post-pc World.