We're Very Simple People At Apple. We

I Am Driven By Great Work And Seeing People Do Incredible Things And Having A Part In That.

In The Long Arc Of Time, You Are Only Relevant If Customers Love You.

There Are Times In All Of Our Lives When A Reliance On Gut Or Intuition Just Seems More Appropriate - When A Particular Course Of Action Just Feels Right.

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

My Business Is Not Reading Your Messages. I Don't Have A Business Doing That. And It's Against My Values To Do That. I Don't Want To Read Your Private Stuff.