Apple Stood For Something And Had A

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

A Small Change At The Beginning Of The Design Process Defines An Entirely Different Product At The End.

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.

When You're Trying To Solve A Problem On A New Product Type, You Become Completely Focused On Problems That Seem A Number Of Steps Removed From The Main Product. That Problem Solving Can Appear A Little Abstract, And It Is Easy To Lose Sight Of The Product.

What I Love About The Creative Process, And This May Sound Naive, But It Is This Idea That One Day There Is No Idea, And No Solution, But The Next Day There Is An Idea. I Find That Incredibly Exciting And Conceptually Actually Remarkable.