Apple Stood For Something And Had A

We Say No To A Lot Of Things So We Can Invest An Incredible Amount Of Care On What We Do.

There's No Learning Without Trying Lots Of Ideas And Failing Lots Of Times.

The Defining Qualities Are About Use: Ease And Simplicity. Caring Beyond The Functional Imperative, We Also Acknowledge That Products Have A Significance Way Beyond Traditional Views Of Function.

A Beautiful Product That Doesn't Work Very Well Is Ugly.

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.