It's Very Easy To Make Something That

That's An Interesting Thing About An Object. One Object Speaks Volumes About The Company That Produced It And Its Values And Priorities.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

What We Don't Include Is As Important As What We Do Include.

We Shouldn't Be Afraid To Fail- If We Are Not Failing We Are Not Pushing.

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview