
Motivation And Inspiration Energize People, Not By Pushing Them In The Right Direction As Control Mechanisms Do But By Satisfying Basic Human Needs For Achievement, A Sense Of Belonging, Recognition, Self-esteem, A Feeling Of Control Over One's Life, And The Ability To Live Up To One's Ideals. Such Feelings Touch Us Deeply And Elicit A Powerful Response.
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Motivation And Inspiration Energize People, Not By

John P. Kotter
Motivation And Inspiration Energize People, Not By Pushing Them In The Right Direction As Control Mechanisms Do But By Satisfying Basic Human Needs For Achievement, A Sense Of Belonging, Recognition, Self-esteem, A Feeling Of Control Over One's Life, And The Ability To Live Up To One's Ideals. Such Feelings Touch Us Deeply And Elicit A Powerful Response.
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