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Good Communication Is Not Just Data Transfer. You Need To Show People Something That Addresses Their Anxieties, That Accepts Their Anger, That Is Credible In A Very Gut-level Sense, And That Evokes Faith In The Vision.
-John P. Kotter
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Good Communication Is Not Just Data Transfer.

John P. Kotter
Good Communication Is Not Just Data Transfer. You Need To Show People Something That Addresses Their Anxieties, That Accepts Their Anger, That Is Credible In A Very Gut-level Sense, And That Evokes Faith In The Vision.
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