Every Single Social And Global Issue Of

The New Always Looks So Puny-so Unpromising-next To The Reality Of The Massive, Ongoing Business.

Every Single Social And Global Issue Of Our Day Is A Business Opportunity In Disguise.

Knowledge Has Become The Key Economic Resource And The Dominant-and Perhaps Even The Only-source Of Competitive Advantage.

No Organization Can Depend On Genius; The Supply Is Always Scarce And Unreliable. It Is The Test Of An Organization To Make Ordinary People Perform Better Than They Seem Capable Of, To Bring Out Whatever Strength There Is In Its Members, And To Use Each Person's Strength To Help All The Other Members Perform.

The Aim Of Marketing Is To Make Selling Superfluous.