Management's Job Is To Know Which Systems

The Result Of Long-term Relationships Is Better And Better Quality, And Lower And Lower Costs.

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.

Management Does Not Know What A System Is.

To Optimize The Whole, We Must Sub-optimize The Parts

Each System Is Perfectly Designed To Give You Exactly What You Are Getting Today.