Management Is The Most Noble Of Professions

Disruptive Innovations Create Jobs, Efficiency Innovations Destroy Them.

In General, The Questions That Are On Our Mind Are The Same Questions That Have Been Driving Our Work Over The Past Decade. How Do We Bring Order To This Messy, Unpredictable World Of Innovation? How Can We Dramatically Improve The Chances Of Creating A Successful New-growth Business? How Can We Do This Again And Again? More Specifically, It Has Become Very Clear That The Fundamental Paradigms Of Market Segmentation And Branding Are Badly Broken - And We're Working On Developing More Useful Theories For These Dimensions Of Innovation.

If A Company Truly Wants To Resolve The Innovator's Dilemma, It Does Need To Be Able To Create Wave After Wave Of Disruptive Innovation. And Those Disruptive Innovations Will Typically Grow To The Point Where They Do Cause Some Pain For Leading Companies. But Most Disruptive Innovations Create Substantial New Growth Before They Cause That Pain.

Justification For Infidelity And Dishonesty In All Their Manifestations Lies In The Marginal Cost Economics Of “just This Once.

There Are Direct Paths To A Successful Career. But There Are Plenty Of Indirect Paths, Too.