Innovation Almost Always Is Not Successful The

There's Usually Some Process By Which A Potentially Great Idea Gets Prostituted Into Something Lacklustre, Or By Which The Wrong Idea Gets Put Forward.

If You Just Look At The Data, You Are Led To Believe That Things Are Getting Better, Rather Than Worse. That's Why The Fall Is Really Precipitous, Once You Hit The Ceiling.

People Still Cling To This Belief That Innovation Is Just Random And Unpredictable. But If You Look Closely, There Are Some Real Patterns. The Companies That Recognize And Take Advantage Of Those Patterns Have The Real Opportunity To Create Competitive Advantage.

The Important Thing Is That Over Time, Scientific Progress Transforms Things That Used To Have To Be Dealt With In A Problem-solving Mode Down To The Pattern-recognition Space; And From Pattern Recognition Into The Rules-based Mode. This Is The Mechanism By Which Less-trained People Are Enabled To Do More Sophisticated Things. This Is Always The Way Disruption Happens. It Enables A Larger Population Of Less-experienced People To Do More Sophisticated Things.

This Is One Of The Innovator’s Dilemmas: Blindly Following The Maxim That Good Managers Should Keep Close To Their Customers Can Sometimes Be A Fatal Mistake.