Innovation Almost Always Is Not Successful The

The Mistake Managers Often Make Is Defining Their Industry Too Narrowly. Digital's Market Share In The Minicomputer Market Stayed Very Robust Even As It Fell Off The Cliff. Disruption Seems To Come Out Of Nowhere, But If You Know What To Look For, You Can Spot Important Developments Well Before The Market Does.

What You Need Is A Fundamental Humility - The Belief That You Can Learn From Anyone.

The Biggest Mistake Is An Over-reliance On Data. Managers Will Say If There Are No Data They Can Take No Action. However, Data Only Exist About The Past. By The Time Data Become Conclusive, It Is Too Late To Take Actions Based On Those Conclusions.

Efficiency Innovations Provide Return On Investment In 12-18 Months. Empowering Innovations Take 5-10 Years To Yield A Return. We Have Ample Capital - Oceans Of Capital - That Is Being Reinvested Into Efficiency Innovation.

Almost Always Great New Ideas Don't Emerge From Within A Single Person Or Function, But At The Intersection Of Functions Or People That Have Never Met Before.