Curiosity About Life In All Of Its

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

There Is No Such Thing As A Permanent Advertising Success.