Curiosity About Life In All Of Its

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.