Curiosity About Life In All Of Its

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

There Is No Such Thing As A Permanent Advertising Success.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'