Lou Gerstner Knows How To Do A

For The First Month, I Listened, And I Tried Very Hard Not To Draw Conclusions

Computers Are Magnificent Tools For The Realization Of Our Dreams, But No Machine Can Replace The Human Spark Of Spirit, Compassion, Love, And Understanding.

You Can’t Mandate [cultural Change], Can’t Engineer It. What You Can Do Is Create The Conditions For Transformation. You Can Provide Incentives. You Can Define The Marketplace Realities And Goals. But Then You Have To Trust. In Fact, In The End, Management Doesn’t Change Culture. Management Invites The Workforce Itself To Change The Culture.

The World Is Full Of Ceos That Think That Just Because They Write A Memo Or They Write A Letter Inside An Annual Report Or They Give A Little Video Speech That Gets Sent Around The Company, They Think That's What's Really Going To Affect Employees.

I Want To Take Ibm Back To Its Roots.