Life Is Too Short For Non-wow Projects.

You Are Who You Go To Lunch With! Break Bread With Cool And You Will Become More Cool. Conversely: Break Bread With Dull And Well, You Can Figure It Out.

They Say Plan It. I Say Do It.

Rewards Should Go To Teams As A Whole.

Reward Excellent Failures. Punish Mediocre Successes.

The Idea Of Intimately Entwining With Customers [to Get Ideas] Is An Idea Whose Time Has Come.