Don't 'tolerate' Mistakes. Embrace Them!

I Don't Want An Epitaph On My Gravestone That Says, 'he Would Have Pursued Some Big Dreams In His Life, But Other People Wouldn't Let Him.

Lists Simplify, Clarify, Edify.

What You Decide Not To Do Is Probably More Important That What You Decide To Do.

The Dumbest Mistake Is Viewing Design As Something You Do At The End Of The Process To 'tidy Up' The Mess, As Opposed To Understanding It's A 'day One' Issue And Part Of Everything.

Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.