It's This Simple: You Are A Brand.

You Have To Stand Out If You Want To Move Up.

Authors And Publishers Want Fair Compensation And A Means Of Protecting Content Through Digital Rights Management. Vendors And Technology Companies Want New Markets For E-book Reading Devices And Other Hardware. End-users Most Of All Want A Wide Range And Generous Amount Of High-quality Content For Free Or At Reasonable Costs. Like End-users, Libraries Want Quality, Quantity, Economy, And Variety As Well As Flexible Business Models.

Like It Or Not - And Often We Don't - Power Is A Pervasive Phenomenon. From Midnight Decisions In The Oval Office That Risk The Lives Of Young Americans To Quarrels Over The Kitchen Table, Power Is Part Of Every Human Equation. Yes, It Can Be - And Often Is - Abused, In Business As In All Arenas Of Endeavor. But It Can Also Be Used To Do Great Good For Great Numbers. And As A Career-building Tool, The Slow And Steady (and Subtle) Amassing Of Power Is The Surest Road To Success.

They Say Plan It. I Say Do It.

When You Choose A Managerial Path, You Are Choosing To Devote Your Life To People. Period.