Is Creativity Some Obscure, Esoteric Art Form?

Research Can Trap You Into The Past.

Our Job Is To Sell Our Clients' Merchandise... Not Ourselves. Our Job Is To Kill The Cleverness That Makes Us Shine Instead Of The Product. Our Job Is To Simplify, To Tear Away The Unrelated, To Pluck Out The Weeds That Are Smothering The Product Message.

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

Our Job Is To Bring The Dead Facts To Life.