Persuasion Is Not A Science But An

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

For The Flower To Blossom, You Need The Right Soil As Well As The Right Seed. The Same Is True To Cultivate Good Thinking.

All Of Us Who Professionally Use The Mass Media Are The Shapers Of Society. We Can Vulgarise That Society. We Can Brutalise It. Or We Can Help Lift It Onto A Higher Level.

Never Do Anything Yourself That You Can Hire Someone Else To Do, Especially If They Can Do It Better.

We Are So Busy Measuring Public Opinion That We Forget We Can Mold It. We Are So Busy Listening To Statistics We Forget We Can Create Them.