Persuasion Is Not A Science But An

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

It's Not Just What You Say That Stirs People. It's The Way That You Say It.

The Most Powerful Element In Advertising Is The Truth.

The Difference Between The Forgettable And The Enduring Is Artistry.

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?