Persuasion Is Not A Science But An

Word Of Mouth Is The Best Medium Of All.

Our Job Is To Sell Our Clients' Merchandise... Not Ourselves. Our Job Is To Kill The Cleverness That Makes Us Shine Instead Of The Product. Our Job Is To Simplify, To Tear Away The Unrelated, To Pluck Out The Weeds That Are Smothering The Product Message.

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

In Advertising, Not To Be Different Is Virtually Suicidal.

Our Job Is To Bring The Dead Facts To Life.