Adapt Your Techniques To An Idea, Not

Research Can Trap You Into The Past.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

The Most Powerful Element In Advertising Is The Truth.

Persuasion Is Not A Science But An Art

Is Creativity Some Obscure, Esoteric Art Form? Not On Your Life. It's The Most Practical Thing A Business-man Can Employ.