In Today's Social Business Marketplace Facebook Is

Everyone Living Under The Social Contract We Call Democracy Has A Duty To Act Responsibly, To Obey The Laws, And To Abandon Certain Types Of Self-interested Behaviors That Conflict With The General Good.

If A Brand Genuinely Wants To Make A Social Contribution, It Should Start With Who They Are, Not What They Do. For Only When A Brand Has Defined Itself And Its Core Values Can It Identify Causes Or Social Responsibility Initiatives That Are In Alignment With Its Authentic Brand Story.

Ceos Must Embrace The Role Of Serving As The Public Face Of The Company To Their Customer Community And The Marketplace At Large.

Brands Must Have A Point Of View On That Purposeful Engagement, Whether It's Directed Towards The Environment, Poverty, Water As A Resource Or Causes Such As Breast Cancer Or Education. Merely Declaring Your Commitment To A Category Or Cause Will Not Be Enough The Distinguish Your Brand Sufficiently To See A Return On These Well-intended Efforts.

As A Speaker, Business Leader Or Marketer Of Any Type, The Onus Is Now On Each Of Us To Become Equally Capable Of Communicating Very Personally With A Seemingly Endless Number Of People Connected By Social Technologies.