What Today's Business Reality Makes Clear Is

The Evolution Of Social Media Into A Robust Mechanism For Social Transformation Is Already Visible. Despite Many Adamant Critics Who Insist That Tools Like Facebook, Twitter, And Youtube Are Little More Than Faddish Distractions Useful Only To Exchange Trivial Information, These Critics Are Being Proven Wrong Time And Again.

Millions Of People Are Falling Out Of The Middle Class Into The Ranks Of The Poor.

There's An Adage That Is An Apt Description Of The New Dynamic At Work Between Brands And Consumers Connected Through Social Media: People Support What They Help To Build. But Now That Many Brands Are Launching Community-driven Cause Marketing Campaigns, The Challenge Becomes What To Do Next?

A World In Which Government Is Burdened By Historic Debt, Philanthropy Has Limited Resources, And The Private Sector Is Only Interested In Its Own Personal Gain Is Simply Unsustainable.

The Keys To Brand Success Are Self-definition, Transparency, Authenticity And Accountability.