In A Change Effort, Culture Comes Last,

Motivation And Inspiration Energize People, Not By Pushing Them In The Right Direction As Control Mechanisms Do But By Satisfying Basic Human Needs For Achievement, A Sense Of Belonging, Recognition, Self-esteem, A Feeling Of Control Over One's Life, And The Ability To Live Up To One's Ideals. Such Feelings Touch Us Deeply And Elicit A Powerful Response.

Leaders Establish The Vision For The Future And Set The Strategy For Getting There; They Cause Change. They Motivate And Inspire Others To Go In The Right Direction And They, Along With Everyone Else, Sacrifice To Get There.

Leadership Is About Setting A Direction. It's About Creating A Vision, Empowering And Inspiring People To Want To Achieve The Vision, And Enabling Them To Do So With Energy And Speed Through An Effective Strategy. In Its Most Basic Sense, Leadership Is About Mobilizing A Group Of People To Jump Into A Better Future.

Effective Leaders Help Others To Understand The Necessity Of Change And To Accept A Common Vision Of The Desired Outcome.

This Is True Even In Organizations That Are Very Focused On Analysis And Quantitative Measurement, Even Among People Who Think Of Themselves As Smart In An Mba Sense. In Highly Successful Change Efforts, People Find Ways To Help Others See The Problems Or Solutions In Ways That Influence Emotions, Not Just Thought.