Improving Quality Requires A Culture Change, Not

The Customer Deserves To Receive Exactly What We Have Promised To Produce - A Clean Room, A Hot Cup Of Coffee, A Nonporous Casing, A Trip To The Moon On Goassamer Wings.

Making A Wrong Decision Is Understandable. Refusing To Search Continually For Learning Is Not.

When In Doubt, Delete It.

If We Deliver On Time, But The Product Has Defects, We Have Not Delivered On Time.

Improving Quality Requires A Culture Change, Not Just A New Diet.