Implementers Aren't Considered Bozos Anymore

Great Marketing Cannot Sell A Pedestrian Product Very Well.

Innovation Has Never Come Through Bureaucracy And Hierarchy. It's Always Come From Individuals.

Marketing Is Really Theater. It's Like Staging A Performance.

Innovation, I Believe, Is The Only Way That America Will Regain The Initiative In A Global Dynamic Economy.

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.