Implementers Aren't Considered Bozos Anymore

Healthcare Has Been The Last Major Industry That Hasn't Been Touched By Technology In Terms Of Productivity And Consumer Adoption In The Way So Many Other Industries Have.

Great Marketing Cannot Sell A Pedestrian Product Very Well.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data

Everything At Apple Can Be Best Understood Through The Lens Of Designing. Whether It's Designing The Look And Feel Of The User Experience, Or The Industrial Design, Or The System Design, And Even Things Like How The Boards Were Laid Out.

Steve Jobs Was Not An Engineer: He Was A Brilliant Individual With This Ability To See Around Corners, To See Things That Other People Couldn't See. I've Learned Over The Years In The Apple That There Are Some Really Talented People Who Can Take The Same Evidence, The Same Facts, And Look At Them And See Them In A Way That Interprets Those Facts Entirely Different Than Most People Do.