Ikea People Do Not Drive Flashy Cars

Simplicity And Common Sense Should Characterize Planning And Strategic Direction.

Making Mistakes Is The Privilege Of The Active. It Is Always The Mediocre People Who Are Negative, Who Spend Their Time Proving That They Were Not Wrong.

We Have To Still Develop The Ikea Group. We Need Many Billions Of Swiss Francs To Take On China Or Russia.

Simple Routine Have A Greater Impact. It Is Not Just To Cut Costs That We Avoid Luxury Hotels. We Do Not Need Fancy Cars, Posh Titles, Tailor Made Uniforms Or Other Status Symbols.

To Design A Desk Which May Cost $1,000 Is Easy For A Furniture Designer But To Design A Functional And Good Desk Which Shall Cost Only $50 Can Only Be Done By The Very Best