What Is Good For Our Customers Is

Making Mistakes Is The Privilege Of The Active - Of Those Who Can Correct Their Mistakes And Put Them Right.

Simple Routine Have A Greater Impact. It Is Not Just To Cut Costs That We Avoid Luxury Hotels. We Do Not Need Fancy Cars, Posh Titles, Tailor Made Uniforms Or Other Status Symbols.

Making Mistakes Is The Privilege Of The Active. It Is Always The Mediocre People Who Are Negative, Who Spend Their Time Proving That They Were Not Wrong.

Ikea People Do Not Drive Flashy Cars Or Stay At Luxury Hotels.

We Have To Still Develop The Ikea Group. We Need Many Billions Of Swiss Francs To Take On China Or Russia.