People Say I Am Cheap, And I

The Ikea Spirit Is Strong And Living Reality. Simplicity In Our Behavior Gives Us Strength. Simplicity And Humbleness Characterize Us In Our Relations With Each Others, Our Suppliers And Our Customers.

Making Mistakes Is The Privilege Of The Active. It Is Always The Mediocre People Who Are Negative, Who Spend Their Time Proving That They Were Not Wrong.

Simplicity And Common Sense Should Characterize Planning And Strategic Direction.

Time Is Your Most Important Resource. You Can Do So Much In Ten Minutes. Ten Minutes; Once Gone Is Gone For Good.

We Have To Still Develop The Ikea Group. We Need Many Billions Of Swiss Francs To Take On China Or Russia.