Happiness Is Not Reaching Your Goal. Happiness

A Better Everyday Life Means Getting Away From Status And Conventions -- Being Freer And More At Ease As Human Beings.

Ikea People Do Not Drive Flashy Cars Or Stay At Luxury Hotels.

Happiness Is Not Reaching Your Goal. Happiness Is Being On The Way.

The Ikea Spirit Is Strong And Living Reality. Simplicity In Our Behavior Gives Us Strength. Simplicity And Humbleness Characterize Us In Our Relations With Each Others, Our Suppliers And Our Customers.

Only Those Who Are Asleep Make No Mistakes.