If You Want To Know What You

Marketing By Interrupting People Isn’t Cost-effective Anymore. You Can’t Afford To Seek Out People And Send Them Unwanted Marketing Messages, In Large Groups, And Hope That Some Will Send You Money. Instead, The Future Belongs To Marketers Who Establish A Foundation And Process Where Interested People Can Market To Each Other. Ignite Consumer Networks And Then Get Out Of The Way And Let Them Talk.

What Could You Measure? What Would That Cost? How Fast Could You Get The Results? If You Can Afford It, Try It. If You Measure It, It Will Improve.

Hope Without A Strategy Doesn’t Generate Leadership. Leadership Comes When Your Hope And Your Optimism Are Matched With A Concrete Vision Of The Future And A Way To Get There. People Won’t Follow You If They Don’t Believe You Can Get To Where You Say You’re Going.

Micro Trends Matter More Than Macro Ones, But Most Of All, People Matter. Individual Human Beings With Names And Wants And Interests.

The Dreamer Creates His Dreams For His Own Purposes, Selecting Only Those Symbols Which Have Meaning To Him.