There Are No Limitations To The Self

The Best Experiences And The Biggest Ideas Don't Fit Into A Category. They Change It. They Don't Get Filed Away, They Transform Us.

It's Not Enough To Be Aware Of The Domain You're Working In, You Need To Understand It. Noticing Things And Being Curious About How They Work Is The Single Most Common Trait I See In Creative People. Once You Can Break The Components Down, You Can Put Them Back Together Into Something Brand New.

Powerful Advertising Is Anticipated, Personal, And Relevant.

Do Not Place The Words Of Anyone Above The Feelings Of Your Own Being. You Can Learn Much From Others, But The Deepest Knowledge Must Come From Within Yourself.

Rather Than Simply Interrupting A Television Show With A Commercial Or Barging Into The Consumer’s Life With An Unannounced Phone Call Or Letter, Tomorrow’s Marketer Will First Try To Gain The Consumer’s Consent To Participate In The Selling Process.