When You Focus On Delighting An Audience

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.

You Know Something Is Important When You're Willing To Let Someone Else Take The Credit If That's What It Takes To Get It Done.

More Time On The Problem Isn't The Way. More Guts Is. When You Expose Yourself To The Opportunities That Scare You, You Create Something Scarce, Something Others Won't Do.

It’s Better To Make A Decision, Even The Wrong One, Than To Be In Limbo.

The Longer You Wait To Launch An Innovation, The Less Your Effort Is Worth.