When You Focus On Delighting An Audience

The Only Real Help Is Self-help. Anything Else Is Just Designed To Get You To The Point Where You Can Help Yourself.

Marketing By Interrupting People Isn’t Cost-effective Anymore. You Can’t Afford To Seek Out People And Send Them Unwanted Marketing Messages, In Large Groups, And Hope That Some Will Send You Money. Instead, The Future Belongs To Marketers Who Establish A Foundation And Process Where Interested People Can Market To Each Other. Ignite Consumer Networks And Then Get Out Of The Way And Let Them Talk.

Hope Without A Strategy Doesn’t Generate Leadership. Leadership Comes When Your Hope And Your Optimism Are Matched With A Concrete Vision Of The Future And A Way To Get There. People Won’t Follow You If They Don’t Believe You Can Get To Where You Say You’re Going.

The People Who Successfully Start Independent Businesses (franchises, I Think Are A Different Thing) Do It Because We Have No Real Choice In The Matter. The Voice In Our Heads Won't Shut Up Until We Discover If We're Right, If We Can Do It, If We Can Make Something Happen. This Is An Art, Our Art, And To Leave It Bottled Up Is A Crime.

The Longer You Wait To Launch An Innovation, The Less Your Effort Is Worth.