When You Focus On Delighting An Audience

To Act In An Independent Manner, You Must Begin To Initiate Action That You Want To Occur Physically By Creating It In Your Own Being. This Is Done By Combining Belief, Emotion And Imagination, And Forming Them Into A Mental Picture Of The Desired Physical Result.

The Basic Idea Of Karma Is Not Punishment. Karma Presents The Opportunity For Development; To Make Use Of Opportunities That Were Not Taken Advantage Of, To Fill In Gaps Of Ignorance, To Enlarge Understanding Through Experience, To Do What Should Be Done.

Advertising Is Just A Symptom, A Tactic. Marketing Is About Far More Than That.

More Than Ever, We Express Ourselves With What We Buy And How We Use What We Buy. Extensions Of Our Personality, Totems Of Our Selves, Reminders Of Who We Are Or Would Like To Be. Great Marketers Don't Make Stuff. They Make Meaning.

The Very Fact That It Might Not Work Is Precisely Why You Should And Must Do This.