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We Think Of Starbucks Not As A Coffee Company But A Media Company.
-Howard Schultz
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We Think Of Starbucks Not As A
Howard Schultz
We Think Of Starbucks Not As A Coffee Company But A Media Company.
Views: 16
Topic
Coffee
Thinking
Media
More From Howard Schultz
On Balance, I Am A Supporter Of The Minimum Wage Going Up. We've Got To Be Very Careful What We Wish For Because Some Employers - And There Could Be A Lot Of Them - Will Be Scared Away From Hiring New People Or Creating Incremental Hours For Part-time People As A Result Of That Wage Going Up.
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I Was Born On The Other Side Of The Tracks, In Public Housing In Brooklyn, New York. My Dad Never Made More Than $20,000 A Year, And I Grew Up In A Family That Lost Health Insurance. So I Was Scarred At A Young Age With Understanding What It Was Like To Watch My Parents Lose Access To The American Dream.
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I Could've Just Walked Away But I Never Could Have Forgiven Myself To Allow Starbucks To Drift Into Mediocrity Or Not Be Relevant. I Just Couldn't Be A Bystander.
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If You Look At Coffee, Tea, Food And Juice, We Think There Are Inherent Opportunities. If You Look At Health Bars Or Grab-and-go Products That Are In Our Stores, We Think We Can Significantly Enhance Them And Make Them More Widely Available.
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Starbucks Has A Role And A Meaningful Relationship With People That Is Not Only About The Coffee.
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