Success Is Something That Has To Be

At Its Core, I Believe Leadership Is About Instilling Confidence In Others.

When We Love Something, Emotion Often Drives Our Actions. This Is The Gift And The Challenge Entrepreneurs Face Every Day. The Companies We Dream Of And Build From Scratch Are Part Of Us And Intensely Personal. They Are Our Families. Our Lives. But The Entrepreneurial Journey Is Not For Everyone. Yes, The Highs Are High And The Rewards Can Be Thrilling. But The Lows Can Break Your Heart. Entrepreneurs Must Love What They Do To Such A Degree That Doing It Is Worth Sacrifice And, At Times, Pain. But Doing Anything Else, We Think, Would Be Unimaginable

I Can't Imagine A Day Without Coffee. I Can't Imagine!

It's Different When You're Trying To Turn Something Around, Especially Something That You Built, At A Time When So Many Constituents - The Media, Wall Street, Competitors, Ex-employees - Are All Saying That Starbucks's Best Days Are Behind It, And That Schultz Is Never Going To Be Able To Bring It Back.

The Growth Of The Company And The License That Starbucks Has Is To Participate In Other Food And Beverage Opportunities. We Have A Global Business... And In Many Parts Of The World, Tea Is Much, Much Bigger Than Coffee, And We're Going To Bring Tea And Bring Our Capability And Our Understanding Of What We've Done For Coffee To Tea.