Great Companies Are Defined By Their Discipline

The Starbucks Customer And The Teavana Customer Are Two Very Different Customers, Two Different Need States That Are Highly Complimentary.

There's A Metaphor Vincent Eades Likes To Use: "if You Examine A Butterfly According To The Laws Of Aerodynamics, It Shouldn't Be Able To Fly. But The Butterfly Doesn't Know That, So It Flies.

If You Don't Love What You're Doing With Unbridled Passion And Enthusiasm, You're Not Going To Succeed When You Hit Obstacles.

To Stay Vigorous, A Company Needs To Provide A Stimulating And Challenging Environment For All These Types: The Dreamer, The Entrepreneur, The Professional Manager, And The Leader. If It Doesn't, It Risks Becoming Yet Another Mediocre Corporation.

Be Bold, But Be Fair. Don't Give In. If Others Around You Have Integrity, Too, You Can Prevail