If You Want It, Measure It. If

The Question That Faces The Strategic Decision Maker Is Not What His Organisation Should Do Tomorrow. It Is, What Do We Have To Do Today To Be Ready For An Uncertain Tomorrow?

What's Measured Improves

One Has To Make A Decision When A Condition Is Likely To Degenerate If Nothing Is Done.

What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.

If A Business Is To Be Considered A Continuous Process, Instead Of A Series Of Disjointed Stop-and-go Events, Then The Economic Universe In Which A Business Operates-and All The Major Events Within It-must Have Rhyme, Rhythm, Or Reason.