The Customer Rarely Buys What The Business

Effective Innovations Start Small. They Are Not Grandiose. They Try To Do One Specific Thing.

The Fruit Of Your Work Grows On Other People's Trees

Customers Pay Only For What Is Of Use To Them And Gives Them Value. Nothing Else Constitutes Quality.

"plastic Moments" Are Those Periods That Overlap When The Old Has Gone But The New Has Not Yet Arrived And When The Course Of History Is More Open To Being Shaped And Steered Than Any Other Time.

The Most Valuable Assets Of A 20th-century Company Were Its Production Equipment. The Most Valuable Assets Of A 21st-century Institution, Whether Business Or Nonbusiness, Will Be Its Knowledge, Workers, And Their Productivity.