The Customer Rarely Buys What The Business

Look Upon Every Obstacle As Part Payment Towards Your Success.

Leadership Is Lifting A Person's Vision To High Sights, The Raising Of A Person's Performance To A Higher Standard, The Building Of A Personality Beyond Its Normal Limitations.

The Three Most Charismatic Leaders In This Century Inflicted More Suffering On The Human Race Than Almost Any Trio In History: Hitler, Stalin, And Mao. What Matters Is Not The Leader's Charisma. What Matters Is The Leader's Mission.

Tomorrow Everybody - Or Practically Everybody - Will Have Had The Education Of The Upper Class Of Yesterday, And Will Expect Equivalent Opportunities. That Is Why We Face The Problem Of Making Every Kind Of Job Meaningful And Capable Of Satisfying Every Educated Man.

Management Must Take The Lead In Making Obsolete Its Own Products And Services Rather Than Waiting For A Competitor To Do So.