The Customer Rarely Buys What The Business

Do Not Measure Your Life By Your Goals But What You Are Doing To Achieve Them.

Effective Organizations Put People In Jobs In Which They Can Do The Most Good. They Place People -- And Allow People To Place Themselves -- According To Their Strengths.

The Most Probable Assumption Is That No Currently Working 'business Theory' Will Be Valid 10 Years Hence.

Time Is The Scarcest Resource.

[entrepreneurship] Is By No Means Hunch Or Gamble. But It Also Is Not Precisely Science. Rather, It Is Judgment.