If War Production Should Remain The Only

We Can Say With Certainty - Or 90% Probability - That The New Industries That Are About To Be Born Will Have Nothing To Do With Information.

There Is A Great Need For A New Approach, New Methods And New Tools In Teaching, Man's Oldest And Most Reactionary Craft. There Is Great Need For A Rapid Increase In The Productivity Of Learning. There Is, Above All, Great Need For Methods That Will Make The Teacher Effective And Multiply His Or Her Efforts And Competence. Teaching Is, In Fact, The Only Traditional Craft In Which We Have Not Yet Fashioned The Tools That Make An Ordinary Person Capable Of Superior Performance. In This Respect, Teaching Is Far Behind Medicine, Where The Tools First Became Available A Century Or More Ago.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

Almost Everybody Today Believes That Nothing In Economic History Has Ever Moved As Fast As, Or Had A Greater Impact Than, The Information Revolution. But The Industrial Revolution Moved At Least As Fast In The Same Time Span, And Had Probably An Equal Impact If Not A Greater One.

If You Have Too Many Problems, Maybe You Should Get Out Of Business. There Is No Law That Says A Company Must Last Forever.