There Is The Risk You Cannot Afford

The 1st Question The Effective Decision-maker Asks Is: 'is This A Generic Situation Or An Exception?'

The Rule Should Be To Minimize The Need For People To Get Together To Accomplish Anything.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

What Is The Manager's Job? It Is To Direct The Resources And The Efforts Of The Business Toward Opportunities For Economically Significant Results. This Sounds Trite - And It Is. But Every Analysis Of Actual Allocation Of Resources And Efforts In Business That I Have Ever Seen Or Made Showed Clearly That The Bulk Of Time, Work, Attention, And Money First Goes To Problems Rather Than To Opportunities, And, Secondly, To Areas Where Even Extraordinarily Successful Performance Will Have Minimal Impact On Results.

The Most Important Decisions In Organizations Are People Decisions, And Yet Only The Military, And Only Recently, Has Begun To Ask, "if We Assign This General To Lead This Base, What Do We Expect Him To Accomplish?"