If You Love Your Company And Love

Business Book Writing For Me Is When Some Set Of Ideas Gets Stuck In My Mind, I Write A Book About It. I Haven't Got A Theory And I Haven't Got A Framework.

Portability Of Lots Of Information Should Not Be Underestimated.

Forget All The Conventional 'rules' But One. There Is One Golden Rule: Stick To Topics You Deeply Care About And Don't Keep Your Passion Buttoned Inside Your Vest. An Audience's Biggest Turn-on Is The Speaker's Obvious Enthusiasm. If You Are Lukewarm About The Issue, Forget It!

Business Isn't Some Disembodied Bloodless Enterprise. Profit Is Fine - A Sign That The Customer Honors The Value Of What We Do. But "enterprise" ( A Lovely Word ) Is About Heart. About Beauty. It's About Art. About People Throwing Themselves On The Line. It's About Passion And The Selfless Pursuit Of An Ideal.

It's Not Enough To Be Close To The Customer. You've Got To Be Glued To The Customer.