Focus On Opportunities, Not Problems.

The Concept Of Profit Maximization Is, In Fact, Meaningless.

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.

Communication Always Makes Demands. It Always Demands That The Recipient Become Somebody, Do Something, Believe Something. It Always Appeals To Motivation.

No Institution Can Possibly Survive If It Needs Geniuses Or Supermen To Manage It. It Must Be Organized In Such A Way As To Be Able To Get Along Under A Leadership Composed Of Average Human Beings.

You Must Accept That If The Computer Is A Tool, It Is The Job Of Tool User To Know What To Use It For.