There's No Such Thing As 'hard Sell'

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

Whether Or Not The Standard Of Living Made Possible By Mass Production And In Turn By Mass Circulation, Is Supported By And Filled With The Work Of Us Hucksters, I Guess Is Something That Only History Can Decide.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency