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I Discovered At An Early Age That All I've Ever Wanted To Do Is Design.
-Jonathan Ive
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I Discovered At An Early Age That
Jonathan Ive
I Discovered At An Early Age That All I've Ever Wanted To Do Is Design.
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Topic
Design
Age
Wanted
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Goal We've Always Had For Design At Apple Is To Create Solutions That Are Inevitable.
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It's Just Easier To Talk About Product Attributes That You Can Measure With A Number. Focus On Price, Screen Size, That's Easy. But There's A More Difficult Path, And That's To Make Better Products, Ones Where Maybe You Can't Measure Their Value Empirically.
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Very Often Design Is The Most Immediate Way Of Defining What Products Become In People's Minds.
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We’re Keenly Aware That When We Develop And Make Something And Bring It To Market That It Really Does Speak To A Set Of Values. And What Preoccupies Us Is That Sense Of Care, And What Our Products Will Not Speak To Is A Schedule, What Our Products Will Not Speak To Is Trying To Respond To Some Corporate Or Competitive Agenda. We’re Very Genuinely Designing The Best Products That We Can For People.
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