I’m A Big Fan Of All-you-can-eat Plans,

When [competitors Are] In The Shower In The Morning, They're Thinking About How They're Going To Get Ahead Of One Of Their Top Competitors. Here In The Shower, We're Thinking About How We Are Going To Invent Something On Behalf Of A Customer.

I Think One Of The Things People Don't Understand Is We Can Build More Shareholder Value By Lowering Product Prices Than We Can By Trying To Raise Margins. It's A More Patient Approach, But We Think It Leads To A Stronger, Healthier Company. It Also Serves Customers Much, Much Better.

I Have A Strongly Held Belief That One Of The Reasons That Amazon Has Been Successful Is Because We Do Not Obsess Over Competitors. Instead We Obsess Over Customers.

For People Who Are Readers, Reading Is Important To Them.

Percentage Margins Are Not One Of The Things We Are Seeking To Optimize. It’s The Absolute Dollar Free Cash Flow Per Share That You Want To Maximize, And If You Can Do That By Lowering Margins, We Would Do That. So If You Could Take The Free Cash Flow, That’s Something That Investors Can Spend. Investors Can’t Spend Percentage Margins.