I Have Learned That Trying To Guess

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

Products Are Made In The Factory, But Brands Are Created In The Mind.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.