There Are A Thousand No's For Every

I Am Keenly Aware That I Benefit From A Wonderful Tradition In The Uk Of Designing And Making.

We’re Keenly Aware That When We Develop And Make Something And Bring It To Market That It Really Does Speak To A Set Of Values. And What Preoccupies Us Is That Sense Of Care, And What Our Products Will Not Speak To Is A Schedule, What Our Products Will Not Speak To Is Trying To Respond To Some Corporate Or Competitive Agenda. We’re Very Genuinely Designing The Best Products That We Can For People.

It's Just Easier To Talk About Product Attributes That You Can Measure With A Number. Focus On Price, Screen Size, That's Easy. But There's A More Difficult Path, And That's To Make Better Products, Ones Where Maybe You Can't Measure Their Value Empirically.

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.

One Thing Most People Don't Know Is That Steve Jobs Is An Exceptional Designer.