There Are A Thousand No's For Every

There Is Beauty When Something Works And It Works Intuitively.

We Don't Do Focus Groups - That Is The Job Of The Designer.

Simplicity Is Not The Absence Of Clutter.

It's Just Easier To Talk About Product Attributes That You Can Measure With A Number. Focus On Price, Screen Size, That's Easy. But There's A More Difficult Path, And That's To Make Better Products, Ones Where Maybe You Can't Measure Their Value Empirically.

The Most Important Thing Is That You Actually Care, That You Do Something To The Very Best Of Your Ability