I Believe That Superior Creative Work Always

Plan The Sale When You Plan The Ad

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.