I Believe That Superior Creative Work Always

I Regard A Great Ad As The Most Beautiful Thing In The World.

A Good Ad Which Is Not Run Never Produces Sales.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.