I Believe That Competition In The Future

In The Ethical Sense, Propaganda Bears The Same Relation To Education As To Business Or Politics. It May Be Abused. It May Be Used To Over-advertise An Institution And To Create In The Public Mind Artificial Values. There Can Be No Absolute Guarantee Against Its Misuse.

The Engineering Of Consent Is The Very Essence Of The Democratic Process, The Freedom To Persuade And Suggest.

As Civilization Has Become More Complex, And As The Need For Invisible Government Has Been Increasingly Demonstrated, The Technical Means Have Been Invented And Developed By Which Opinion May Be Regimented.

Mass Production Is Only Profitable If Its Rhythm Can Be Maintained.. That Is, If It Can Continue To Sell Its Product In Steady Or Increasing Quantity. The Result Is That While, Under The Handicraft Or Small-unit System Of Production That Was Typical A Century Ago, Demand Created The Supply, Today Supply Must Actively Seek To Create Its Corresponding Demand.

Propaganda Will Never Die Out. Intelligent Men Must Realize That Propaganda Is The Modern Instrument By Which They Can Fight For Productive Ends And Help To Bring Order Out Of Chaos.