I Believe That Competition In The Future

The Invisible Government Tends To Be Concentrated In The Hands Of The Few Because Of The Expense Of Manipulating The Social Machinery Which Controls The Opinions And Habits Of The Masses. To Advertise On A Scale Which Will Reach Fifty Million Persons Is Expensive. To Reach And Persuade The Group Leaders Who Dictate The Public's Thoughts And Actions Is Likewise Expensive.

Just As Women Supplement Men In Private Life, So They Will Supplement Men In Public Life By Concentrating Their Organized Efforts On Those Objects Which Men Are Likely To Ignore. There Is A Tremendous Field For Women As Active Protagonists Of New Ideas And New Methods Of Political And Social Housekeeping. When Organized And Conscious Of Their Power To Influence Their Surroundings, Women Can Use Their Newly Acquired Freedom In A Great Many Ways To Mold The World Into A Better Place To Live In.

Propaganda Is The Executive Arm Of The Invisible Government.

People Want To Go Where They Wanted To Be Led.

I Believe That Competition In The Future Will Not Be Only An Advertising Competition Between Individual Products Or Between Big Associations, But That It Will In Addition Be A Competition Of Propaganda.