I Believe That Competition In The Future

Modern Business Must Have Its Finger Continuously On The Public Pulse. It Must Understand The Changes In The Public Mind And Be Prepared To Interpret Itself Fairly And Eloquently To Changing Opinion.

If We Understand The Mechanisms And Motives Of The Group Mind, It Is Now Possible To Control And Regiment The Masses According To Our Will Without Their Knowing It In Almost Every Act Of Our Daily Lives, Whether In The Sphere Of Politics Or Business, In Our Social Conduct Or Our Ethical Thinking, We Are Dominated By The Relatively Small Number Of Persons Who Understand The Mental Processes And Social Patterns Of The Masses. It Is They Who Pull The Wires Which Control The Public Mind.

The Minority Has Discovered A Powerful Help In Influencing Majorities. It Has Been Found Possible So To Mold The Mind Of The Masses That They Will Throw Their Newly Gained Strength In The Desired Direction. In The Present Structure Of Society, This Practice Is Inevitable. Whatever Of Social Importance Is Done Today, Whether In Politics, Finance, Manufacture, Agriculture, Charity, Education, Or Other Fields, Must Be Done With The Help Of Propaganda. Propaganda Is The Executive Arm Of The Invisible Government.

The Counsel On Public Relations Is Not An Advertising Man But He Advocates For Advertising Where That Is Indicated. Very Often He Is Called In By An Advertising Agency To Supplement Its Work On Behalf Of A Client. His Work And That Of The Advertising Agency Do Not Conflict With Or Duplicate Each Other.

The Public Is Not Cognizant Of The Real Value Of Education, And Does Not Realize That Education As A Social Force Is Not Receiving The Kind Of Attention It Has The Right To Expect In A Democracy.